PPC Manager – Poole Bay Holdings
About Us

We are a leading UK B2B eCommerce and catalogue marketer with product marketing expertise across a wide range of health, safety, and facilities products.


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    PPC Manager

    Location: Poole

    Team: Marketing

    Line Manager: Senior Marketing Manager


    Main Purpose

    The PPC Manager will be responsible for continuing our ongoing paid advertising strategy across the group. Through hands-on management and in-depth analysis, the PPC Manager will be able to identify, propose and implement changes and improvements to key fundamentals of our advertising. Ultimately responsible for the KPI success of our PPC advertising, the role holder will optimise PPC investment opportunities to continually improve performance of our eCommerce portfolio.

    Duties and Responsibilities

    Person Specification

    QualificationsEssential / Desirable
    1.Google Ads and Analytics CertifiedDesirable
    Skills
    2.Strong commercial acumen with an entrepreneurial mindsetEssential
    3.Results driven and highly motivated with a problem-solving attitudeEssential
    4.Sound judgement and the ability and willingness to make decisionsEssential
    5.High level of organisation and the ability to work efficiently and effectivelyEssential
    6.Strong budgeting skills, with a skill for categorising spends across key campaign activities and planned outcomes.Essential
    7.Strategic, pro-active, and able to lead a team with a hands-on attitude.Essential
    8.Ability to gather, manipulate and analyse data to inform decisionsEssential
    9.Experience of product PPC marketing in a B2B settingDesirable
    Knowledge
    10.Knowledge and working hands-on with Google Ads and Microsoft Ads, including Search, Performance Max and shopping campaigns.Essential
    11.Working knowledge of Google Merchant Centre and shopping feed management.Essential
    12.Knowledge and experience of using Google Analytics (GA4)Desirable
    Experience
    13.Extensive experience in pay-per-click (PPC) across Google Ads and Microsoft Ads, including shopping and merchant centre management.Essential
    14.Hands on experience of managing paid campaigns (Sponsored Products and Sponsored Brands) across Amazon Advertising.Desirable
    15.Experience of managing direct report(s) on a day to day basis, and structuring development / performance plans.Essential
    16.Experience working collaboratively with internal colleagues to develop PPC opportunitiesDesirable

    About Poole Bay Holdings

    We are leading marketers and manufacturers of a diverse range of products for businesses, schools and government organisations. Established in 1993, Poole Bay Holdings is based in beautiful Poole, Dorset with 120,000 square feet of warehouse, factory and office space, we employ a team of over 200 fantastic people. We offer a friendly, and dynamic place to work where our people are empowered and motivated to act and make a difference.

    We are also one of the top spenders with Google within our sector and have regular dedicated face to face account management at their offices in London.

    What we can offer you:

    Other discretionary benefits may include:

    How to Apply
    To apply, send a short covering letter explaining how you meet the essential criteria set out in the person specification and a copy of your CV to recruitment@poolebayholdings.co.uk