Line Manager: PPC Manager
The PPC Executive will be responsible for continuing our ongoing successful paid advertising strategy by identifying areas of opportunity within a broad portfolio of businesses. Through in-depth analysis, the PPC Executive will be able to identify, propose and implement changes and improvements to key fundamentals of our advertising, leading to improved performance such as improving click through rates or reducing redundant spend.
About Poole Bay Holdings Ltd.
We are leading marketers and manufacturers of a diverse range of products for businesses, schools and government organisations. Established in 1993, Poole Bay Holdings extensive product range includes; Hot/Cold Therapy, First Aid Supplies and Fire/Safety Signs to Outdoor Furniture, Cycle Racks/Shelters and Parking Products. Based in beautiful Poole, Dorset with 100,000 square feet of warehouse, factory and office space, we employ a team of over 200 fantastic people. We offer a friendly, and dynamic place to work where our people are empowered and motivated to innovate and make a difference.
If you thrive on getting things done in a fast–paced commercial environment, we want to meet you!
Duties and Responsibilities
|Essential / Desirable
|Google Ads and Analytics Certified
|Articulate, analytical and methodical
|Results driven and highly motivated with a problem-solving attitude
|Sound judgement and the ability and willingness to make decisions
|High level of organisation and the ability to work efficiently and effectively
|Creative and entrepreneurial mindset
|Strong communication skills
|Strategic, pro-active, and able to work independently
|Ability to gather, manipulate and analyse data to inform decisions
|Knowledge and working hands-on with Google Ads and Microsoft Ads, including Search, Performance Max and shopping campaigns.
|Working knowledge of Google Merchant Centre and shopping feed management.
|Knowledge of Bidding Types, Campaign Types, Audiences and Scheduling.
|Knowledge of Google Analytics (GA4)
|2+ years of hands-on experience in pay-per-click (PPC) across Google Ads and Microsoft Ads, including shopping and merchant centre management.
|Responsibility for reporting on PPC KPIs across and up reporting chains.
|Experience working collaboratively with internal colleagues to develop PPC opportunities
|Experience with writing Ad Copy and A/B testing improvements
What We Can Offer You:
Other discretionary benefits may include:
How to Apply
To apply, send a short covering letter explaining how you meet the essential criteria set out in the person specification and a copy of your CV to email@example.com