PPC Executive – Poole Bay Holdings
About Us

We are a leading UK B2B eCommerce and catalogue marketer with product marketing expertise across a wide range of health, safety, and facilities products.


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    PPC Executive

    Location: Poole

    Team: Marketing

    Line Manager: PPC Manager

    Main Purpose

    The PPC Executive will be responsible for continuing our ongoing successful paid advertising strategy by identifying areas of opportunity within a broad portfolio of businesses. Through in-depth analysis, the PPC Executive will be able to identify, propose and implement changes and improvements to key fundamentals of our advertising, leading to improved performance such as improving click through rates or reducing redundant spend.

    About Poole Bay Holdings Ltd.

    We are leading marketers and manufacturers of a diverse range of products for businesses, schools and government organisations. Established in 1993, Poole Bay Holdings extensive product range includes; Hot/Cold Therapy, First Aid Supplies and Fire/Safety Signs to Outdoor Furniture, Cycle Racks/Shelters and Parking Products. Based in beautiful Poole, Dorset with 100,000 square feet of warehouse, factory and office space, we employ a team of over 200 fantastic people. We offer a friendly, and dynamic place to work where our people are empowered and motivated to innovate and make a difference.

    If you thrive on getting things done in a fastpaced commerciaenvironment, we want to meet you!

    Duties and Responsibilities

     

    Person Specification

     QualificationsEssential / Desirable
    1.Google Ads and Analytics CertifiedDesirable
     Skills 
    2.Articulate, analytical and methodicalEssential
    3.Results driven and highly motivated with a problem-solving attitudeEssential
    4.Sound judgement and the ability and willingness to make decisionsEssential
    5.High level of organisation and the ability to work efficiently and effectivelyEssential
    6.Creative and entrepreneurial mindsetEssential
    7.Strong communication skillsDesirable
    8.Strategic, pro-active, and able to work independentlyDesirable
    9.Ability to gather, manipulate and analyse data to inform decisionsEssential
     Knowledge 
    10.Knowledge and working hands-on with Google Ads and Microsoft Ads, including Search, Performance Max and shopping campaigns.Essential
    11.Working knowledge of Google Merchant Centre and shopping feed management.Essential
    12.Knowledge of Bidding Types, Campaign Types, Audiences and Scheduling.Essential
    13.Knowledge of Google Analytics (GA4)Desirable
     Experience 
    14.2+ years of hands-on experience in pay-per-click (PPC) across Google Ads and Microsoft Ads, including shopping and merchant centre management.Essential
    15.Responsibility for reporting on PPC KPIs across and up reporting chains.Desirable
    16.Experience working collaboratively with internal colleagues to develop PPC opportunitiesDesirable
    17.Experience with writing Ad Copy and A/B testing improvementsDesirable

    What We Can Offer You: 

     

    Other discretionary benefits may include: 

     

    How to Apply

    To apply, send a short covering letter explaining how you meet the essential criteria set out in the person specification and a copy of your CV to recruitment@poolebayholdings.co.uk